Background

Phonocut is an at-home way to create custom vinyl records using music from your library. The product was initially launched on Kickstarter in 2019 and managed to more than double its goal of €199,999.

Background

Phonocut is an at-home way to create custom vinyl records using music from your library. The product was initially launched on Kickstarter in 2019 and managed to more than double its goal of €199,999.

The Ask

Propose how Phonocut will go to market now that it has been funded.

The Ask

Propose how Phonocut will go to market now that it has been funded.

The Challenge

With the rising popularity of streaming services, vinyl is perceived as irrelevant and uncool. 

The Challenge

With the rising popularity of streaming services, vinyl is perceived as irrelevant and uncool. 

The Solution

Bring back record nights.

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Bring back physical playlists.

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Bring back musical love letters.

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Bring back vibing together.

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Bring back the Joy.

The Solution

Bring back record nights.

​

Bring back physical playlists.

​

Bring back musical love letters.

​

Bring back vibing together.

​

Bring back the Joy.