Paymerang is the leading FinTech company in Richmond, working with a vast network of accounts payable departments in education, banking, and media.
In addition to handling all vendor payments for mid-sized companies, Paymerang also gives clients quarterly rebates based on what they've spent.
Paymerang wants to break into the healthcare market, but lacks the brand awareness necessary to gain a foot in the door.
Create a marketing strategy that will grab the attention of decision-makers in healthcare AP and guide them to the Paymerang website.
Make human connections through the Paymerang Effect.
Paymerang Effect [ pey-muh-rang ih-fekt ] noun
Reciprocal actions of service
The Paymerang Effect leverages the existing qualities of Paymerang to create a humanized brand image. While looking at competitors in the vendor payment industry, focus was fully on promoting automation and software systems. The Paymerang Effect shows companies they are working with a brand that they can feel good about.