Kendra Scott is an empowering, trendy, and quality-driven jewelry brand. The store is best known for its Color Bar which allows visitors to customize their own pieces. The brand is looking to grow by offering a new Kendra Scott beauty line.
We spoke with makeup users about their shopping and beauty habits. We noticed a trending pain point in which consumers were throwing out half-used eye shadow pallets once the colors they liked had run out. This created the perfect opportunity for Kendra Scott to leverage its Color Bar for a customizable makeup line.
Jonathan Castaneda (CBM)
Emillee Lampert (CBM)
Bradley Wells (CBM)