Kendra Scott is an empowering, trendy, and quality-driven jewelry brand. The store is best known for its Color Bar which allows visitors to customize their own pieces. The brand is looking to grow by offering a new Kendra Scott beauty line. 

We spoke with makeup users about their shopping and beauty habits. We noticed a trending pain point in which consumers were throwing out half-used eye shadow pallets once the colors they liked had run out. This created the perfect opportunity for Kendra Scott to leverage its Color Bar for a customizable makeup line. 

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Jonathan Castaneda (CBM)
Emillee Lampert (CBM)
Bradley Wells (CBM)

My Roles

Secondary Research
Brand Audit
Target Persona
Product Development
Pallet Mockup