ART 180 came to us seeking advice on how to stand out in a growing Richmond, VA art scene. Then, as the team was starting our research the pandemic struck. We were forced to pivot to think about ways ART 180 could connect with the community in a new virtual world.
Brand audit and category analysis
Interviews with key stakeholders
Secondary research into non-profits and early COVID predictions
Build lasting communities through the power of art.
After our presentation to ART 180 they decided it was time to refresh their website which we redesigned in partnership with Carriage House.
WHO IS PART OF THE ART 180 COMMUNITY?
Youth is at the center of the ART 180 community, but making and continuing connections with other stakeholders is essential to the future of the organization. So, we created a plan that would engage with each of these stakeholders.
HOW CAN WE CONNECT WITH THEM?
With the near furture up the air, we did not want to give ART 180 a plan that would not fit thier long term plans. So, we created a plan that could be implemented in stages.
Created a communications plan targeted towards parents, donors, and youth
ART 180 student highlights
Highlight community allies and give updates on alumni
Updates on ART 180 classes, events, COVID plans
A well organized and designed website is imperative to attracting new consumers regardless of the industry. During our brand audit, we recognized the need for a refreshed and reorganized site.
We saw the need for two concentrations to ensure the longevity of ART 180:
Connect with alumni by building a directory for past ART 180 students
Create a mentor network by pairing alumni up with current students
Career Insights Series
Hold workshop series for high school students that include resume writing, college applications, portfolio review, and guest speakers
Give students a glimpse into the vast creative career options through tours with advertising agencies, museums, artists studios, and colleges.
ART 180 came to us after our presentation, convinced it was time to update their website. For the next month, we worked with a team of designers and a copywriter to bring our vision for the new ART 180 website to life. You can now see the live website at art180.org.