Background
Phonocut is an at-home way to create custom vinyl records using music from your library. The product was initially launched on Kickstarter in 2019 and managed to more than double its goal of €199,999.
Background
Phonocut is an at-home way to create custom vinyl records using music from your library. The product was initially launched on Kickstarter in 2019 and managed to more than double its goal of €199,999.
The Ask
Propose how Phonocut will go to market now that it has been funded.
The Ask
Propose how Phonocut will go to market now that it has been funded.
The Challenge
With the rising popularity of streaming services, vinyl is perceived as irrelevant and uncool.
The Challenge
With the rising popularity of streaming services, vinyl is perceived as irrelevant and uncool.
The Solution
Bring back record nights.
Bring back physical playlists.
Bring back musical love letters.
Bring back vibing together.
Bring back the Joy.
The Solution
Bring back record nights.
Bring back physical playlists.
Bring back musical love letters.
Bring back vibing together.
Bring back the Joy.
ART 180 was seeking ways to stand out in a growing Richmond, VA art scene. Competing non-profits also offered art classes, but ART 180’s competitive advantage was its fierce commitment to providing a safe and creative space for youth.
We saw an opportunity for ART 180 to stay engaged with its community through a redesigned website. The refreshed site streamlines communication and gives ART 180 an unmistakable online presence.
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YOUTH
Current, past, and future students are the core of ART 180’s mission.
Ultimately all benefits of the new website come back to youth. Donor money, engaged alumni, and informed parents create the perfect storm of support for ART 180 students.
The new website makes donating to ART 180 easy and informative.
The image-focused design shows whom their donation is impacting and how art has changed their lives.
DONORS
STAFF
The bios section of the website allows ART 180 to show off its impressive roster of artist instructors and to highlight board members.
PARENTS
Parents entrust ART 180 to provide a safe learning environment for their children after school.
The new website allows parents to stay in the know through the events page, instructor bios, and program descriptions.
ALUMNI
The bios section of the website allows ART 180 to show off their impressive roster of artist instructors and highlight board members.
The website not only highlights successful alumni but also encourages them to guide the new class of students.
Teammates
Jonathan Castaneda (CBM)
Kimberly Heard (CBM)
Joe Brooks (CBM)
Monica Roebuck (CW)
Amanda Thao (XD)
Joe Mrava (XD)
My Roles
Project Manager
Client Relations
Secondary Research
Stakeholder Interviews
Strategy Development
Initial Website Layout