Background

ART 180 came to us seeking advice on how to stand out in a growing Richmond, VA art scene. Then, as the team was starting our research the pandemic struck. We were forced to pivot to think about ways ART 180 could connect with the community in a new virtual world. 

  • Brand audit and category analysis

  • Interviews with key stakeholders

  • Secondary research into non-profits and early COVID predictions

The Research

The Solution

Build lasting communities through the power of art.

The Result

After our presentation to ART 180 they decided it was time to refresh their website which we redesigned in partnership with Carriage House. 

WHO IS PART OF THE ART 180 COMMUNITY?

STAFF

ALUMNI

YOUTH

DONORS

PARENTS

Youth is at the center of the ART 180 community, but making and continuing connections with other stakeholders is essential to the future of the organization. So, we created a plan that would engage with each of these stakeholders. 

HOW CAN WE CONNECT WITH THEM?

With the near furture up the air, we did not want to give ART 180 a plan that would not fit thier long term plans. So, we created a plan that could be implemented in stages. 

DURING COVID

BEYOND COVID

AFTER COVID

DURING COVID

Created a communications plan targeted towards parents, donors, and youth

Monday Newsletters

ART 180 student highlights

Wednesday Allies

Highlight community allies​ and give updates on alumni

Friday Alerts

Updates on ART 180 classes, events, COVID plans

AFTER COVID

A well organized and designed website is imperative to attracting new consumers regardless of the industry. During our brand audit, we recognized the need for a refreshed and reorganized site.

BEYOND COVID

We saw the need for two concentrations to ensure the longevity of ART 180:

Alumni Network

  • Connect with alumni by building a directory for past ART 180 students

  • Create a mentor network by pairing alumni up with current students

Career Development

Career Insights Series

Hold workshop series for high school students that include resume writing, college applications, portfolio review, and guest speakers

Career Excursions

Give students a glimpse into the vast creative career options through tours with advertising agencies, museums, artists studios, and colleges. 

THE RESULT

ART 180 came to us after our presentation, convinced it was time to update their website. For the next month, we worked with a team of designers and a copywriter to bring our vision for the new ART 180 website to life. You can now see the live website at art180.org.

TEAMMATES

Jonathan Castaneda (CBM)

Kimberly Heard (CBM)

Joe Brooks (CBM)

Monica Roebuck (CW)

Amanda Thao (XD)

Joe Mrava (XD)

MY ROLES

Category Analysis

Secondary Research

Stakeholder Interviews

Initial Website Layout

Career Program Build Out

Project Manager

Kimberly Burgess

Creative Brand Manager

Burgesskc@mymail.vcu.edu