Background
Phonocut is an at-home way to create custom vinyl records using music from your library. The product was initially launched on Kickstarter in 2019 and managed to more than double its goal of €199,999.
Background
Phonocut is an at-home way to create custom vinyl records using music from your library. The product was initially launched on Kickstarter in 2019 and managed to more than double its goal of €199,999.
The Ask
Propose how Phonocut will go to market now that it has been funded.
The Ask
Propose how Phonocut will go to market now that it has been funded.
The Challenge
With the rising popularity of streaming services, vinyl is perceived as irrelevant and uncool.
The Challenge
With the rising popularity of streaming services, vinyl is perceived as irrelevant and uncool.
The Solution
Bring back record nights.
Bring back physical playlists.
Bring back musical love letters.
Bring back vibing together.
Bring back the Joy.
The Solution
Bring back record nights.
Bring back physical playlists.
Bring back musical love letters.
Bring back vibing together.
Bring back the Joy.
Kimberly
I began my career in the Fine Art world, managing a contemporary art gallery in Richmond, VA.
Over time, I realized I was most excited about understanding people’s motivations for engaging with and buying art. I eventually realized advertising was my true calling, I lucked out that Brandcenter was just down the street!
Fun Facts
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I love taking photos but especially love shooting film. I even have a collection of old cameras.
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I have two furry children Stella (cat) and Leo (dog)
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My sister and I aspire to travel the world together and have visited 11 countries so far
